Census 2020 Suggested Promotional and Outreach Timeline - for printing

Census 2020 Suggested Promotional and Outreach Timeline

Printable version - originally published at www.illinoisheartland.org/census


This is one suggested timeline. Your timeline will need to be adjusted based on your library's publication schedule, staff level, and other needs.
 

Timeline in General Phases

Awareness Phase:
        January-February 2020

Motivation Phase:
        March-April 2020

Reminder Phase:
        May-July 2020

Thank You & Highlights Phase:
        April 2021

 

Timeline Breakdown

Awareness Phase

Dec. 2019-Jan. 2020

  • Decide how much time and other resources your library can dedicate to Census 2020 outreach and promotion

Jan. 15- Feb. 1, 2020

  • Talk to your library staff most likely to design/implement the Census 2020 programming/promotions about the importance of your library playing its parts to promote the Census 2020 count. Work with them to draft a Census 2020 plan (2-3 meetings)
  • Assign projects or tasks and deadlines to staff

Feb. 2-15

  • Include an educational message and Census 2020 program descriptions (or save-the-dates) in the February print newsletter
  • Include an educational message and Census 2020 program descriptions (or save-the-dates) in at least 2 weekly/bi-weekly e-newsletters
  • Draft talking points for staff based on your library's Census 2020 plan
  • Talk to full staff about the importance of your library and staff playing their parts to promote the Census 2020 count. Share your Census 2020 plan and talking points
  • Hang posters in the building and/or around campus
  • Add information to the library website
  • Add Census Day and related events to library calendar
  • Post to social media weekly with a graphical message: an educational message or Census 2020 program info (or save-the-dates)

Feb. 16-29

  • Continue including an educational message and Census 2020 program descriptions in at least 2 weekly/bi-weekly e-newsletters
  • Continue weekly social media posts containing a graphical message: an educational message or Census 2020 program info (or save-the-dates)
  • Add Census programming events to e-newsletters
  • Hold children/youth programming events

Motivation Phase

March 1-14

  • Include a motivational message with a call to action in the March print newsletter and all e-newsletters
  • Include Census 2020 program descriptions in all e-newsletters
  • Post weekly to social media, plus March 12, with a call to action to attend a Census party or take the Census survey
  • March 12: Targeted email 1: "Census self-response now open!" or similar message with directions
  • Put out yard signs: "Take the Census 2020 here!" or similar
  • March 12-14: Hold census-taking events
  • Contact local media about your library's efforts to promote the Census 2020 count. PITCH: local libraries nationwide, including your library, are taking an active part in promoting Census activities. TALKING POINTS: The importance of being counted (i.e. Illinois and your local area, including minorities, getting fair funding and fair representation), what your library is doing, people needing Internet access can use your library regardless of library card status.

March 15-28

  • Continue including a motivational message with a call to action in all e-newsletters
  • Continue including Census 2020 program descriptions in all e-newsletters
  • Continue to display yard signs: "Take the Census 2020 here!" or similar
  • Continue posting weekly to social media with a call to action ​to attend a Census party or take the Census survey
  • Hold census-taking parties
  • Continue displaying yard signs: "Take the Census 2020 here!" or similar​

March 29-April 4

  • Include a motivational message with a call to action in all e-newsletters
  • Include Census 2020 program descriptions in all e-newsletters
  • Continue posting weekly to social media with a call to action ​to attend a Census party or take the Census survey
  • Continue displaying yard signs: "Take the Census 2020 here!" or similar
  • Mon. March 30: Contact local media about your library's Census-taking parties and/or other programming. PITCH: Your library is holding Census-taking parties for all, regardless of library card status-most of the time only cardholders can use public access computers. The media is invited to take photographs and/or video. TALKING POINTS: The importance of being counted (i.e. Illinois and your local area, including minorities, getting fair funding and fair representation), what your library is doing, people needing Internet access can use your library regardless of library card status.
  • Wed. April 1: Hold Census Day Census-taking parties (adults take the real Census survey, youth take a simple, mock survey)
  • Wed. April 1: Targeted email 2: Census Day events reminder!
  • Sat. April 4: Hold second Census-taking event

April 5-30

  • Include a motivational message with a call to action in the April print newsletter and all e-newsletters
  • Include Census 2020 program descriptions in all e-newsletters
  • Continue posting weekly to social media with a call to action ​to attend a Census party or take the Census survey
  • Continue displaying yard signs: "Take the Census 2020 here!" or similar​

Reminder Phase

May 1-July 31

  • Host monthly Census 2020 parties
  • Update posters with a "There is still time be counted! Complete your survey by July 31!" (or similar) message.
    • Add physical starbursts to existing posters to draw attention to the change in message and urgency
  • Update posters and website information with a "There is still time be counted! Complete your survey by July 31!" (or similar) message.
  • Include a reminder message with a call to action in the May, June, and July print newsletter and twice a month in e-newsletters​
  • Periodically post to social media with a reminder / call to action ​to attend a Census party or take the Census survey

Thank You & Highlights Phase

August 2020

  • Include a thank you/wrap-up message in the August print newsletter
  • Include a thank you/wrap-up message in two of weekly/bi-weekly e-newsletters
  • Create a thank you display or celebration for staff

April 2021

  • ​​Search for the Census results (which are scheduled to be transmitted to state governments March 31, 2020).
  • Create some infographics in Canva or another graphics platform to share some Census 2020 results about your community and how those numbers might affect funding.
  • Thank everyone for taking the Census survey and supporting Illinois and their local communities.